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Tuesday
Jan082008

Coke to Get Deluged By Anti-Water-Bottle Campaign

DateTuesday, January 8, 2008 at 5:17PM

Incoming Coca-Cola CEO Muhtar Kent will be receiving quite the welcoming gift come July. Mark DiMassimo and Eric Yaverbaum are planning to deliver 1 million used water bottles stuffed with messages to Mr. Kent as part of an awareness campaign they call Tappening. The campaign aims to encourage consumption of tap water...

read more | digg story

Pin It! AuthorHeather Walpole | CommentPost a Comment | Print ArticlePrint Article |

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