Heather Ink {Portfolio}
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IKEA Communications Design
As an in-house designer for IKEA I was able to develop new materials for the brand. This piece is a visual and textural guide through a new product line and was distributed to the press with an accompanying pillow. Executed the booklet design, concept design, brand communication which aided pick ups in magazines, gained editorial coverage.
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Plymouth Yarn Knitting Needles Branding
Developed the packaging for a new line of hand crafted knitting needles. Executed market research, packaging design, product photography, marketing collaterals, flyers, communication signage to highlight the brand.
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Ewe Ewe Yarns Brand Development
Ewe Ewe Yarns brand development, product development and launch. Executed the entire brand and packaging such as but not limited to logo design, market research, brand development, brand communication, product development, product packaging, label design, knitting pattern design, page layout.
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NobleKnits Yarn Shop Brand Development {nobleknits.com}
Developed shop brand and communication for NobleKnits Yarn Shop. The brand has successfully evolved from a brick and mortar location to a competitive online retailer. Excecuted logo development and design, brand communication, brand identity, market research, and visual and vocal brand consistency.
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Plymouth Yarn Company Corporate Rebranding
Executed the full corporate rebranding which included market research, logo design and development, product packaging, label design, product photography, binder design, business card design as well as brand communication, vocal and visual communication.
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IKEA Kitchen Planning Guide Development and Design
Developed a new piece of collateral for the IKEA Kitchen department for the US and Canada. This take-home guide for IKEA shoppers includes punch-outs for all IKEA cabinet sizes and thorough instructions on how to measure and plan a new kitchen layout. Executed project development, customer research, graphic design, print sourcing for large distribution, brochure design, and brand communication. A version of this piece is still in use throughout IKEA stores.
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Julia Mozelle, Hair Stylist Logo and Branding
Executed logo design, branding, brand message, business card design and printing.
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IKEA In-Store Communications
Executed design, large format graphic, vinyl printing, UV coating, vinyl graphic installation and instructions for other IKEA stores to install in their shop.
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Lemon Blossom Photography Logo and Brand Identity
Developed new identity for Lemon Blossom Photography Studio. Executed logo design, market research, family photography logo, brand identity and photo logo watermark.
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Three Arch Design Brand Development and Design
Developed Three Arch Design brand and visual communication. Executed logo and brand, market research, unique materials, printing materials research, logo embossing, blind emboss, business card design, envelope design, letterhead design and notecard design for the upscale interior design firm.
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Renée Chartier Photography Studio Logo Design
Executed photography logo design, branding, website logo
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Knit Collage Knitting Patterns Design and Development
Developed knitting pattern booklet for Knit Collage Yarn Company. Executed knitting pattern design, pattern writing, pattern booklet design, page layout, and final printing.
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Modern Life Photography Studio Brand Development
Developed brand identity for the photography studio Modern Life Photography. Executed logo design, studio window signage, branding and photo logo watermark.
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Junior League of San Diego Invitation Design
Developed invitation design, 2-color printing, tri-fold, coordinating envelopes.
