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Entries in graphic design (92)


A Day Among Giants {wedding invitation design}

Over the summer I had the pleasure of designing wedding invitations for my cousin and his lovely bride-to-be. They were set to get married at the Bohemian Grove which might be the most secluded and coolest place on earth. It's a big encampment deep in the redwoods and it's amazing. The happy couple wanted their wedding invitations to reflect the Grove, be a bit fancy but generally simple and understated. I think we did it! 

The Grove's towering trees are incredible and the day was even better than I could have imagined.


Thanks, Melissa and Andrew for letting me be part of such a fun day!


Q&A: What is a blog?

Today while pitching a new client on social media and internet brand message the man stopped me mid-sentence and said, "Wait, what is a blog?" After I got over my initial shock of being asked this question I started to think that if you don't have a blog, why should you know what one is? 

The Answer:
Blogs are your own social platform, your own soapbox if you will. A blog is your own corner of the internet. You can present your world as you experience it, add photos, add videos, share your world with the rest of the world. 

By now everybody has been on a personal blog. They've read what their neighbor had for lunch last Tuesday and they've seen their boss' trip to India. But blogging can be much more than that. The internet is information and you, the lone person sitting on your sofa with a bag of chips, have a voice, a searchable voice. Others with your similar interests can find you on the internet and if you've created a blog then you've created a little slice of the internet where people can connect with you on the same level about the same topics.

The same concept applies to small businesses and their blogs. Your small business blog is your company's voice on the internet. A good way to think about the small business blog is that it's like your own newspaper. It's all about you, your brand and your products. You can write articles that only talk about your products, articles that provide lesser-known product benefits and even add product value.

For expample, a specialty foods company might want to blog about a recent award they've won because it shows the product's quality to brand newcomers. Or they could explain why the company chooses to not use high-fructose corn syrup in their products and the benefits that has to the consumer and their health. What about recipes? Everyone needs to eat so writing blog posts with recipes adds even more value to the food company's blog and in turn makes the company's products more valuable to the consumer. 

Providing value that people can connect with is the key to your small business blog. Everyone reads the news to find out new things in the world and using your small business blog as your own news outlet helps consumers find out new things about your products. Your products are valuable to you and a blog can help you explain why your products are valuable to everyone else. The internet has made it easy for small businesses to connect with their audience for a fraction of the cost of traditional marketing methods. Now get blogging!


Organized Living: Weekly Dumplist

Getting organized is a constant struggle for me. Is it for you, too? I always think that once I'm organized I should stay organized but of course that's not the way it works. There's always something new to do, a new project coming in, a phone call with another request and before I know it I have notes spread across my desk on top off all the other things I was supposed to do today. A to-do list is ever-changing and always expanding so it's silly to think that I'll ever be finished getting organized.

I've tried a million different things to help me stay on top of my tasks, everything from paper journals to iPhone calendars that sync to five other apps and various things always fall by the wayside. A project doesn't get done, I'm rushing to meet a deadline or maybe I forget to make a phone call and then I start to stress about when I'm going to fit another task in to my already busy day. The life of a small business owner is a little insane and there's no time add more tasks.

So how do I manage freelance design clients, a new yarn company and a household? I do it with this:

weekly dumplist

The Weekly Dumplist. Click here to download the PDF.

This is your new master to-do list! I made the Weekly Dumplist a downloadable PDF so you can print off a new page each week because starting with a fresh list each Monday is the key to success. In the top right you can write down your project and the date. I usually have three sheets like this for each week. One for my Heather Ink, my graphic design business, another for my largest freelance client, and the third for Ewe Ewe Yarns. I have enough tasks each week for each business to fill up an individual page so three it is.

On the righthand column is a brief overview for the week, take a minute and write down any appointments or other items that are already scheduled. There's a box for each day giving you plenty of room to make notes. Add doctor visits, birthdays, or even family dinner here in this section.

Then comes the big list, the dumplist. Start at the top line and add a task, then another one. Get all of the things you need to do out of your brain and on to this piece of paper. As you start writing you'll start to remember more things that you need to do so keep writing. Write EVERYTHING you need to do on this list. It might not all get done this week but by writing everything down you won't forget something.

Ok, do you have everything down? There's nothing else floating around in your mind? Yes there is, write it down!

Now let's segment the items up into days. Read down your list. Are any of the items urgent? If they are then put an X on the corresponding line in the Urgent column. Read through your list again and think about which items need to be done first and which can be accomplished later in the week. Assign a day to them in the Date Assigned column, I use M, T, W, Th, F as my shorthand. Take into consideration how long a task will take you to complete and maybe put one longer project on each day. Also be sure to space out your tasks throughout the week, not everything needs to be done on Monday.

The next step is to get your calendar and file the tasks you've labeled M on to Monday in your calendar. It doesn't matter if you use a paper calendar or an electronic one, all that matters is that you transfer each item to its assigned day. After you've assigned the task to the calendar then put an X in the Assigned column, I scratch out the whole line too. When you're done you'll have your week planned out and no task will be left undone.

As the days pass cross off the tasks on your calendar. You're done with the item so it's time to move to the next one and by the Friday you should have everything done!

What about new items for next week? There's always emails coming in and clients calling with new ideas, right? Well I keep my Weekly Dumplist nearby and jot down tasks for next week. Then on Monday morning when I'm making my fresh list I put those items first and then start listing other tasks. Before you know it you'll stop worrying about what needs to be done because things are getting done!

I really hope the Weekly Dumplist can help you with your overcrowded schedule. Just remember that everyone is trying to stay organized and on top of a mountain of work tasks, home projects and family commitments. You're not alone and your work here is never done!

Click here to download the Weekly Dumplist.


Hi cutie!

I had the pleasure of hitting a few yarn stores in San Diego today and found one of my new designs in the wild. Graphic design surprise! Whitney by Plymouth Yarn is a really nice blend of cotton and nylon. It's soft and washable...and doesn't it look adorable? Yarning for You in San Marcos has a huge supply With tons of colors. I might have to get a few myself!


I was powerless against their typographic wiles

helvetica canisters

I logged on to Etsy just to see what was going on and I found the DoNotDestroy shop packed with vintage fun. These canisters popped up on the second page and before I had a conscious thought the four were in my shopping cart and I was entering my Paypal password. What's more fun than Helvetica canisters? Nothing! Nothing at all. I've had the accompanying "Salad" bowl for a few years now and hadn't realized I should have been hunting for this canister set. Don't tell Thomas, but the shop owner said she'll see if she can find the matching "Spaghetti" jar. HEYOOH!!