Developed a new piece of collateral for the IKEA Kitchen department for the US and Canada. This take-home guide for IKEA shoppers includes punch-outs for all IKEA cabinet sizes and thorough instructions on how to measure and plan a new kitchen layout. Executed project development, customer research, graphic design, print sourcing for large distribution, brochure design, and brand communication. A version of this piece is still in use throughout IKEA stores.